When presidential candidates are seriously considering someone for VP, they feed them to the media wolves. They do this to test how effective their answers are on a myriad of questions. Barack Obama did this with several folks on his short list. Anyone paying attention to the VP sweepstakes this summer noticed how frequently the likes of Tim Kaine and Evan Bayh were on television. They did the fluffy morning shows, daily cable shows, and relatively tough Sunday morning shows. The notable exception for Obama was his actual VP Joe Biden. The difference with Biden, of course, is that he is a politician who has consistently shown his deftness with almost all media outlets. And even Biden did Meet the Press on June 22, 2008— a few weeks after Hillary Clinton conceded the race to Barack Obama. Yet, Sarah Palin participated in no difficult media venues.
The only national shows that Palin was a guest on this summer were Kudlow & Company and The Glenn Beck Show. She could not have possibly picked two easier interviews. Both Larry Kudlow and Glenn Beck are conservatives that arrantly support domestic drilling and low taxes. These two interviewers naturally asked her about energy and whether she would consider being McCain’s VP. She performed well in these roughly five minute pieces because they were gimmes. Oil and natural gas are the most important issues in Alaska and deflecting VP questions takes an 80 IQ.
The unknown is how fluidly she can answer the more difficult questions that she has not needed to directly deal with in her capacity as governor of Alaska. She has no foreign policy experience, so can she give a concise answer to the difference between Sunnis and Shiites like Rudy Giuliani gave in the first debate of the Republican primaries? How forcefully can she defend McCain’s revolutionary healthcare plan that puts the individual at the heart of insurance plans? Will she be able to nuance the issue of torture? These are three of countless questions that can be answered well, but require practice, intelligence, and discipline. She may very well be equipped to answer such questions now. Or, she might be able to take a crash course on government like President Bush did during 2000, which Bob Woodward detailed very well in State of Denial. The only problem with that is Bush had much more time to learn, and he had the privilege of learning from the political genius Karl Rove . McCain’s decision is vulnerable right now when it should not be.
If McCain’s camp conducted the VP process more professionally, she would have a done at least one Sunday show. Bobby Jindal, Rob Portman, Joe Lieberman, Mitt Romney, and Tom Ridge all did, giving the McCain campaign more data to work with. And the counter notion that putting her out there would have ruined the surprise is asinine. If McCain chose Jindal or Portman, it would have still been a major surprise. She also should have done the Today Show to gauge how well she can answer questions directly related to the voters she is supposed to win over—working mothers who are very busy and casually follow politics. She could have clearly achieved the ideal middle between no and excessive media exposure. Instead, McCain potentially made a fatal error in judgment by choosing her.
Sarah Palin could very possibly be the catalyst the Republicans need to retain the White House. She has an undeniably attractive life story, a history of real reforms, and a great track record on arguably the most important policy issue in this election—energy. Not to mention she is a relatable woman who could take a sizable chunk of Hillary Clinton voters away from Obama. Yes she is unapologetically pro-life, but many Hillary Clinton supporters care about a lot more than just abortion. This is substantiated by the fact that some four million Clinton voters went with Bush in 2004. But the fact that Palin poses this much risk is absurd. By its nature, politics is pretty unpredictable. It is inexcusable, however, not to make certain what can be made certain. John McCain turned 72 the other day, so voters will pay extra attention to a VP that has an above average chance of taking over the helm at any moment. If Palin contretemps become the source of late night jokes, McCain has only himself to blame. He could have made a wiser choice with more data.